Cover of prayer booklet 2013

Client Profile: Example of a Repeat Client

In my first post, regarding the top five things I recommend a freelancer have before they go full-time, I mentioned the need to have at least one repeat client before you go solo. I did not have any repeat clients when I first started my freelance business five years ago. This resulted in my needing to dip into my savings/severance pay WAY too soon due to the ebb and flow of fulfilling one-off projects for non-repeat clients. This also resulted in credit card debt that I am still digging out from under. (Definitely learn from my early mistakes!)

Russian Ministries logoIn 2013, I was fortunate enough to catch the attention of a new client via a simple Google search that I now consider to be one of my own ideal clients. Because I love working with non-profits and other Christian ministries I feature them on my web site. This got the attention of a Christian organization based in Illinois called Russian Ministries. The group was looking to replace an existing graphic artist with another who was willing to follow their existing templates on envelopes, monthly appeal letters, reply cards, newsletters and an additional prayer calendar. Because this client was looking for someone reliable to work with on a regular basis I was able to quote them fixed prices, for the items they needed, to fit within their budget. Continue reading

Top 5

The Top 5 Things Every Beginning Freelancer Needs

On May 1, 2014 I will be celebrating my fifth year as a full-time freelancer. (Whoohoo!) The longer I freelance the more often I am approached by others for advice on how to get started. While many things will differ depending on your type of freelance business, there are at least five things that I would recommend to anyone. The first being to start off your business knowing that there will likely be a lot of ebb and flow in your income. You will need to build up a significant amount in your savings to handle the leaner moments during your first year of business.

Three Months Worth of Savings

If you already have a full-time job, consider taking on some extra freelance work, in addition to your current job, in order to build up your savings account before you quit. There is no magic amount that is the right amount to get started – a good rule of thumb is to create a budget for your average monthly costs and then save up enough for three times that. Continue reading