Cover of prayer booklet 2013

Client Profile: Example of a Repeat Client

In my first post, regarding the top five things I recommend a freelancer have before they go full-time, I mentioned the need to have at least one repeat client before you go solo. I did not have any repeat clients when I first started my freelance business five years ago. This resulted in my needing to dip into my savings/severance pay WAY too soon due to the ebb and flow of fulfilling one-off projects for non-repeat clients. This also resulted in credit card debt that I am still digging out from under. (Definitely learn from my early mistakes!)

Russian Ministries logoIn 2013, I was fortunate enough to catch the attention of a new client via a simple Google search that I now consider to be one of my own ideal clients. Because I love working with non-profits and other Christian ministries I feature them on my web site. This got the attention of a Christian organization based in Illinois called Russian Ministries. The group was looking to replace an existing graphic artist with another who was willing to follow their existing templates on envelopes, monthly appeal letters, reply cards, newsletters and an additional prayer calendar. Because this client was looking for someone reliable to work with on a regular basis I was able to quote them fixed prices, for the items they needed, to fit within their budget. Continue reading

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